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The second model consists of a primarily quantitative study that uses qualitative results to help interpret or explain the quantitative findings. “ We’ve made eMarketer available to all of our 23,000 employees around the world, which gives everyone ubiquitous access to information whenever they need it. “ “ In order to stay on top of the trends and understand where everyone is—our competitors and what other publishers are doing—it’s important that everybody have access to eMarketer. “ “ Our clients expect everyone within our organization to be fluent on the latest digital trends. eMarketer is how we’re able to deliver on that expectation—it’s exactly the information we need to continue our industry leadership. “ “ The philosophical reason within the company is to empower all individuals to get direct access to the information that’s relevant for their particular role.

Pages: 256

Publisher: Wiley; 1 edition (May 17, 2013)

ISBN: B00CWZ7JU0

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