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Read our recap and find out which candidate makes an Emotional Connection! The firm wants to know whether recent fluctuations in these proportions are random or whether they represent a real shift in sales. Change it only if there is a real need to do so. Marketing models: Within the MIS there has to be the means of interpreting information in order to give direction to decision. This application is a highly effective vehicle for market research, which combined with E-commerce, is now regarded as a separate, extremely profitable field of global business.

Pages: 348

Publisher: The Guilford Press; 1 edition (April 10, 2010)

ISBN: 1606235273

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