Format: Hardcover

Language: English

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This book was one of the earliest applications of psychology to this area of business. It is important not to allow your opinions or preferences to affect your research. Columnist Pauline Jakober takes a look at what you can do in AdWords to solve the... Researchers must also understand how secondary sources define basic terms and concepts, as different sources often use the same terms but mean slightly different things, or they attempt to measure the same thing but go about it in different ways.

Pages: 304

Publisher: Palgrave Macmillan; 2017 ed. edition (December 5, 2016)

ISBN: 3319422456

Why Marketing to Women Doesn't Work: Using Market Segmentation to Understand Consumer Needs

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