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Nor did they know if the problem was temporary in that perhaps the market comprised of "early adopters" had been saturated but it was only a matter of time before other farmers began to buy their systems when they saw how well they worked. The principal difference between exploratory and descriptive research is that, in the case of the latter, specific research questions have been formulated before the research is undertaken. Often, policy change is needed, and media advocacy programs can be an effective complement to a social marketing program.

Pages: 339

Publisher: Springer; Softcover reprint of the original 1st ed. 1995 edition (January 31, 1995)

ISBN: 1461359503

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