Format: Hardcover

Language: English

Format: PDF / Kindle / ePub

Size: 10.73 MB

Downloadable formats: PDF

Heavier boards are usually measured in microns rather than gsm because density affects weight more at these gauges. Television is the most powerful sales tool on the planet. We enable you to make more brilliant brand decisions by helping you to: to Fortune 500 companies for the past 30 years, across more than 30 countries. Marketing automation has seen the fastest growth of any CRM-related segment in the last 5 years. (Focus Research) By 2020, customers will manage 85% of their relationship without talking to a human. (Gartner Research) 50% of respondents to a 2011 Focus survey stated they have not realized the full value of their marketing automation investment, and less than 25% use their platforms to their full potential. (Focus Research) The average sales cycle has increased 22% over the past 5 years due to more decision makers being involved in the buying process. (Sirius Decisions) Nearly 2/3 of B2B marketers identified engaging key decision makers as their top challenge. (Forrester Research) 47% of B2B marketers say they either close fewer than 4% of all marketing-generated leads, or they don't even know this metric. (Forrester Research) 89% of marketers said email was their primary channel for lead generation. (Forrester Research) With a delivery rate of just 75%, achieving strong inbox placement remains a challenge in the B2B sector. (Return Path) Only 33% of companies who use both CRM and marketing automation said the two integrated well. (The Experts Bench) Nurtured leads make 47% larger purchases than non-nurtured leads. (The Annuitas Group) 64% of CMOs have either an informal or no process to manage their marketing automation. (The Annuitas Group) Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. (Gartner Research) 46% of marketers with mature lead management processes have sales teams that follow up on more than 75% of marketing-generated leads. (Forrester Research) 25% of marketers who adopt mature lead management processes report that sales teams contact prospects within one day.

Pages: 400

Publisher: Da Capo Press (January 27, 2015)

ISBN: 0306822865

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