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Rory McDonald describes the making of a "cognitive referent," which is a firm that customers, the media, analysts, and employees automatically associate with a new market category--think Starbucks and coffee. An MMR typically prepares students for a wide range of research methodologies and focuses on learning both in the classroom and the field. In this essay, I am going to explain the various elements of marketing mix, if the product is the most important element of the marketing mix, and the importance of an integrated and consistent marketing mix.... [tags: Marketing ] Online Marketing - These days, businesses are going for different ways to promote their products.

Pages: 75

ISBN: B01AD7XWOU

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