Format: Hardcover

Language: English

Format: PDF / Kindle / ePub

Size: 13.85 MB

Downloadable formats: PDF

In response to the online revolution, conventional printed sales and marketing materials of all types (from newspapers and magazines, to brochures and business cards) are becoming largely obsolete, as customers look to the internet (via phones, pc's, laptops, PDA's and in the future TV too) for quick, up-to-the-minute information about products, services and suppliers of all sorts. This phase often involves joint discussions between the research team, industry experts, and higher management.

Pages: 352

Publisher: Praeger (September 29, 1994)

ISBN: 0899307655

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