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Supply cooperatives provide service and inputs to farmers to help them produce their goods. As member of WIN/GIA, an international alliance of independence marketing research, has extend DEKA Marketing Research coverage to international network by having around 70 partners of independent marketing research around the world. Projective and elicitation techniques such as collages, picture completion, analogies and metaphors, psychodrawing and personalization can be used to encourage respondents to project their private and unconscious beliefs and personal and subjective associations.

Pages: 478

Publisher: Springer; 2010 edition (November 17, 2012)

ISBN: 3642265251

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