Format: Paperback

Language: English

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Information gathered by trade associations is usually limited to that particular industry and available only to association members, who have typically paid a membership fee. Special Issues - a focus on key topics for an international audience. (Please contact the editor if you are interested in organising a special issue). But using data management platforms (DMPs), marketers are using big data to inform their marketing activity. The marketing research process culminates with the research report.

Pages: 568

Publisher: Springer; Softcover reprint of hardcover 1st ed. 2004 edition (January 14, 2010)

ISBN: 1441953027

Handbook of Media Branding

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WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace by Sean Moffitt (Dec 8 2010)

The Chasm Companion: Implementing Effective Marketing Strategies for High-Technology Companies

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