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For example, Nederveen Pieterse (1994) argues that globalisation involves an intermixing of economic logics giving rise to hybrid socio-economies. This section of the plan should demonstrate that a firm’s strategies are clearly customer focused. 2. The growth in women’s enterprise in the USA has been aided by Federal recognition of its importance and a sustained commitment to its development over a thirty year period. DeMartino has taught at the McIntire School of Commerce, University of Virginia, and at Virginia Commonwealth University.

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