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When effectively undertaken and coordinated, the activities can lead to ongoing renewals of the sponsorship program and open the door for new sponsors. Shouldn’t it be part of your marketing plans? Big tip of my hat to the following for their help and resources: Clark Fredricksen of eMarketer, Max Nelson of Millennial Media, Matthew Hurst of Nielsen, Charlie McAtee of Exact Target, and Sara Beaty of Millward Brown & Dynamic Logic. Disruptive competitors and strategies are no longer outliers. .. they are constants.

Pages: 208

Publisher: Wiley; 1 edition (May 3, 2011)

ISBN: 0470932368

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