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Language: English

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Information gathered by trade associations is usually limited to that particular industry and available only to association members, who have typically paid a membership fee. Local newspapers, journals, magazines, and radio and TV stations are some of the most useful commercial information outlets. Marketers often complain that they lack enough marketing information or the right kind, or have too much of the wrong kind. Our smart recommendations drive clicks to your SEO or Adwords campaigns.

Pages: 720

Publisher: Prentice Hall; 2nd edition (December 15, 2004)

ISBN: 0131275372

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