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Language: English

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We will use Polaris Marketing Research again in the future. Use of such techniques is likely to become increasingly critical in the 21st century as managers seek to identify new products or ideas that will appeal to cross-national segments or consumers worldwide. I believe Marcus Sheridan has the best answer to this problem: Be more opinionated. “Too many businesses are stuck in this ‘grey area’ where they’re so afraid of having any opinion at all because they want to please everyone.

Pages: 208

Publisher: Praeger (September 30, 2006)

ISBN: 0275992829

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