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Language: English

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This is the decisive step, wherein, the research design is the very fulcrum of the entire process. How should your services and pricing reflect this? You can perhaps begin to imagine the costs, losses and other fallout caused by changing such a well-established organizational name and presence, twice in two years. Headquartered in suburban Philadelphia, Centris Marketing Science is a specialized marketing analytics firm that provides ongoing survey programs and econometric modeling services to the communications and entertainment industries.

Pages: 352

Publisher: Mcgraw Hill Book Co Ltd (June 1996)

ISBN: 0077092627

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