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In particular he/she should distinguish between what the manager: This means that there will be information that is essential in order for the marketing manager to make the particular decision with which he/she is faced (must know), information that would be useful to have if time and resources within the budget allocation permit (should know) and there will be information that it would be nice to have but is not at all directly related to the decision at hand (could know). For information regarding career opportunities at SSRS, click here.

Pages: 176

Publisher: Mcgraw Hill Book Co Ltd; 1st.ed. edition (March 1986)

ISBN: 007084156X

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