Format: Paperback

Language: English

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Size: 10.69 MB

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In defining market dominance, you must see to what extent your offerings control a product category in a given geographic area... How does our target market make buying decisions? This relates fundamentally to your business offering(s). This identifies the most relevant problems, opportunities, and issues most relevant, and serves to clarify the decision agenda. Oct 3, 2016 at 9:24 am ET How should brands with multiple brick-and-mortar locations structure their web properties?

Pages: 292

Publisher: Palgrave Macmillan; Softcover reprint of the original 1st ed. 2004 edition (January 22, 2016)

ISBN: 1349509795

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